This separation doesn’t mean its a chore to jump between the two accounts. We are separating personal and work completely by giving each their own spaces with access to their own set of tools. Separation between work and personal accounts
We designate a place in our navigation for products to live that offers space for the product to grow without bloating our front page.We distill the number of choices our users have to make when they arrive at, which helps users jump into engagement faster by mitigating choice paralysis.We reframe Dropbox as not just a file storage company with a lot of bells and whistles, but a collaboration company with a focused suite of tools.We are taking our rich offering of features and grouping them into a small set of products (“Home, Files, Paper”), each with their own application level navigation. We are introducing a new way to navigate across Dropbox. Solutions in the redesign Navigation that simplifies our products and scales with our company With each additional tool we create, this problem only gets worse.
Customers have to relearn whole sets of new rules for each tool. This creates a feeling of unpredictability and degrades the overall perceived quality of our brand. From branding to user flows to page formatting, very little is constant across our products. Today users of Dropbox properties have deeply varied experiences. Business features that simply don’t exist for personal accounts are forced to show up in a semi-available state within merged views. This is also a problem from a business perspective. Neither you nor your team should be happy about that. Personal photos from that beach trip end up sitting next to your team financials. When these spaces merge together, not only is the privacy of home compromised, so is the security of work. Tangled Accountsĭropbox is the home for your most personal files and the vault for your most important work. Customers may have a real need for Dropbox Paper but because they don’t see it or because it is positioned as a peripheral feature, they won’t think to try it.
And because there is such a thin connection between them, our customers are not made aware of the tools that are actually within their reach. Problems with Unwieldy Navigationĭespite having an amazing set of features and tools, they’ve become obscured by our growing list of features. The redesign of is about creating a design system for our web experience, which would reorganize and present all of our products as an accessible, focused, creative suite. And we’ve made them difficult to adopt by designing each of them differently. However over the years we’ve outgrown the model of appending new features to a list. Dropbox has created some amazing capabilities on the web that can change the way people work.
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